The popularity of Sunday brunch <p><strong>The word &quot;brunch&quot; first appeared in print in an 1895 Hunter&#39;s Weekly article</strong>. The author suggested an alternative to the post-church Sunday meals favouring a lighter meal served late in the morning.</p> <p><strong>Brunch is a tradition that became popular in the United States in the 1930s</strong>. After WWII, large numbers of American married women entered the workforce. But they needed some relief on Sunday, thus the rise in popularity of Sunday brunch.</p>